How Smart We Think We Are?

I learned a valuable lesson that I want to pass on. You see, I think, I am pretty intelligent right. I understand tech stuff, I have lots of business experience, I am well traveled, speak three languages..yada..yada...

Well, I submitted a proposal thinking how smart I am to have developed this format with graphs, charts and lots of useless information that only a consultant would bother to read. Here is what came back and how I learned never to think I am smarter than my client:

• Speak to your client in simple English review the points that are important and provide a solution
• Never think your client will not read your proposal, they will and they will provide feed back
• Remember time is valuable do not waste yours or especially your clients with your snobby intellect.
• If your client really likes you, trusts you and believes in your capabilities call your client with specific solutions to their problems provide a time to complete their project and tell them you value their business. Stop the fluff ,it's not necessary, smart people know simple is a sign of brilliance! 

Saludos!