The Importance of Video Formats in your Marketing
To YouTube or To Not YouTube
YouTube has played an important role in many marketers video strategy, yet it does have its pitfalls. Two important advantages with YouTube is that it is free to use and drives consumer traffic daily. Overall, it’s important to keep in mind though how these free video services may impact your brand and your creativity. You’re competing against videos that show dogs riding skateboards, while you are trying to engage potential consumers with your brand. In order to gain traffic, are you going to also have to incorporate a similar tactic to win the audience and does it help your brand or hurt it? Here are some important things to keep in mind when thinking about hosting your video:
• Does it reinforce your brand? Does it match your “look and feel”?
• Is the content really yours after it’s uploaded?
• Do you get meaningful analysis and reporting?
• Is quality a concern?
• Are you making money?
• Are the related videos really related and how do they impact your brand?
Video will continue to evolve as an important medium in our overall marketing mix. Always consider "free" before jumping in there are open sources whereby the community is built upon sharing important work otherwise do your homework.
Saludos!
YouTube has played an important role in many marketers video strategy, yet it does have its pitfalls. Two important advantages with YouTube is that it is free to use and drives consumer traffic daily. Overall, it’s important to keep in mind though how these free video services may impact your brand and your creativity. You’re competing against videos that show dogs riding skateboards, while you are trying to engage potential consumers with your brand. In order to gain traffic, are you going to also have to incorporate a similar tactic to win the audience and does it help your brand or hurt it? Here are some important things to keep in mind when thinking about hosting your video:
• Does it reinforce your brand? Does it match your “look and feel”?
• Is the content really yours after it’s uploaded?
• Do you get meaningful analysis and reporting?
• Is quality a concern?
• Are you making money?
• Are the related videos really related and how do they impact your brand?
Video will continue to evolve as an important medium in our overall marketing mix. Always consider "free" before jumping in there are open sources whereby the community is built upon sharing important work otherwise do your homework.
Saludos!
Labels: Smart Growth Is Creative
posted by CMT Creative Marketing at
11:48 AM
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