SEO Practices..Write ..Right!

Content Syndication is another series of tools we use to acquire
more inbound links for your website. Technically it’s still
considered “Off-Page” optimization, as we talked about in our
last article. But it’s significant enough that I consider it our
fifth fundamental aspect of SEO.

Content syndication is a process of submitting articles, e-books,
blogs, product announcements, press releases and RSS feeds to
various sites for publishing.

Each time one is published in another site, not only are you
providing your content on the Internet, the name of your website
is (usually) published in the article as a link back to your site.

The search engines regularly crawl these sites, and find the
links on them. When they find yours, it provides another vote
of confidence for your website.

Article Submissions

Here’s how it works:

   1. We will typically write an article for your site
      using one of the keywords we want to optimize.
   2. We write the article around the specific keyword,
      sprinkling that word appropriately throughout the
      page – without over-doing it.
   3. Next we do the on-page optimization. We’ve already
      discussed how we do some of this before.
   4. We publish it as a new content page on your site.
   5. And then we send it out (submit it) to article directories
      on the ‘Net for publishing.

Many of these article directories have high quality ranking,
high PR. So having just a few articles accepted by high PR
article directories can be very beneficial for the ranking of
the key words used in those articles.

Blog Submissions

The same concept is used in writing and submitting blogs.
You can create a blogsite. It can be either as an adjunct to
your site, or a completely separate site.

For example, Google provides free hosting for blog sites.
And Word Press provides a free blog engine and hosting as
well for blog sites.

Then go ahead and write articles, or blogs, for your blog site.
This is something we do for our clients as well.

You write about what’s current and interesting in your
business, and put it on the site. However, remember, this
is for SEO, so it’s important to write the article around a
key word that you’re optimizing.

When the blog is published, it also gets submitted to blog
directories and blog feeds. When somebody picks up the blog,
you get another link.

E-book Submissions

An e-book is an electronic book. It could be about anything.
It could also include articles, or chapters in it that are
keyword centered articles. You can make the e-book available
as a free download for your website visitors.

And you can also submit it to e-book directories.
When your e-book gets accepted, you get more links.

We often take the articles or blogs that have been written, and
combine them into an e-book and submit them to the e-book publishers.

Product Releases and News Submissions

Yep! You can write product releases and news releases
and submit them to the appropriate directories.
You can also publish these releases as blogs.

You get the idea.

Each of these methods is a significant part of enhancing the SEO
on your site. It not only adds content to your site, but is
capable of getting high-quality links back to your site.

In our next article I’ll be talking about some of the important
behind-the-scenes technical tools that are used in SEO.

In the meantime if you have any questions, call me.
As you become more involved there is a logic behind all this.
http://cmtmarketing.net

Saludos!